How to write a marketing manager resume

A marketing resume is itself a piece of marketing. The reader wants to know quickly what you were responsible for, what budget and team you ran, and what happened to the numbers.

Structure

1. Summary of two or three lines: years of experience, type of marketing, sector, biggest result.
2. Experience in reverse order with four to six bullets for recent roles.
3. Skills and tools.
4. Education and certificates.

Lead with scope

For each role, the first bullet should set the scale: budget, team size, markets and channels.

• "Led a team of six and an annual budget of €2.4m across paid, CRM and brand for three markets."

Then results by channel

• Growth: "Grew paid members from 20,000 to 41,000 in two years."
• Paid media: "Cut cost per acquisition by 18% while increasing spend 30%."
• CRM: "Raised email revenue per send by 25% through segmentation and testing."
• Brand: "Lifted prompted awareness from 22% to 31% with a national campaign."
• Content and SEO: "Tripled organic traffic in twelve months with a 60-article programme."
• Product marketing: "Launched a new tier that reached 12% of the base in six months."

Use the metric that your target role cares about most, and put it first.

Skills and tools

Group them: analytics, advertising platforms, CRM and automation, content and design, project tools. Name the ones in the advert that you use.

Summary example

"Marketing manager with seven years in subscription and e-commerce businesses. Led teams of up to six and budgets of €2m. Doubled paid membership at my current company in two years."

What to cut

• Lists of duties: "responsible for social media".
• Vanity metrics with no business effect.
• Every campaign you ever ran. Keep the three best per role.

Tailoring

A brand role and a performance role want different evidence. Reorder your bullets so the first two under each job match the advert.