Lifecycle Manager

N26·Berlin·Posted 11 September 2026

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About the role

About the opportunity As a Lifecycle Manager for Subscription & Loyalty, you will take end-to-end ownership of the lifecycle customer communication strategy to drive paid tier adoption, maximise recurring revenue, and grow customer Lifetime Value (LTV). Partnering closely with Product, Product Marketing, Analytics, and fellow Lifecycle domain leads, you will leverage CRM automation and AI-driven workflows to accelerate upgrades, drive adoption of premium banking features, and systematically combat downgrades. In this role, you will: Own and execute the lifecycle strategy for paid tiers and loyalty initiatives, moving key metrics across paid tier conversions, premium feature engagement, and subscriber retention. Partner with Product and Product Marketing to design end-to-end conversion paths and adoption messaging that translate premium features (e.g., travel insurance, airport lounge access) into compelling customer value. Design data-backed value-reminder triggers and usage milestones that reinforce membership ROI, pre-empting downgrades and reducing churn. Partner with Analytics to identify high-intent upgrade moments and churn triggers, translating user data into automated,…

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