CRM Manager- Consumer

SumUp·London, England, United Kingdom·Posted 27 October 2026

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About the role

CRM Manager- Consumer Team description SumUp's Consumer Bank is building the next generation of an everyday financial product. The Consumer CRM team turns every new sign-up into an active, engaged customer by designing the journeys that guide people from onboarding through to their first transaction and beyond. As the business enters a major growth phase in 2027, you'll take ownership of this activation funnel, build the lifecycle comms that bring each new launch to life, and have a direct hand in lifting one of our most important conversion metrics. What you'll do Build and launch event driven activation journeys that guide new customers through sign up, KYC, first fund and first transaction, across push, email, in app, WhatsApp and SMS Write clear, on-brand campaign copy for every channel, from push notifications to email, supported by AI agents built for the job Build audience segments, track daily performance and run A/B tests on copy, timing and channel Partner with Product and GTM teams across six markets to ensure every new launch has its lifecycle communications ready for launch and tailored to each market. What you'll bring Experience in CRM or lifecycle marketing ideally…

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