Lead Creative Strategy, New Social Platforms (all genders)

HelloFresh·Berlin, Berlin, Germany·Posted 11 November 2026

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About the role

The role We're rebuilding HelloFresh's paid social engine around the reality that creative is the single largest performance lever on TikTok. TikTok's algorithm rewards platform-native concepts and the brands winning today treat the brief, the editor, and the ad account as one continuous workflow. This role owns the upstream half of that workflow: turning brand strategy, performance data, and channel diversity needs into a steady, distinctive pipeline of concepts for TikTok and emerging platforms like Pinterest and Snap. You don't run media - you make sure the media team always has the most testable, on-brand, platform-native ideas in the queue and that what works keeps getting iterated on Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you. What you’ll do Concept development and briefing: Translate the brand foundation, persona blueprint, and cohort-level performance data into briefs for TikTok-first video, UGC, Spark Ads, and creator…

This is a summary of the advert. The full description and the application are on HelloFresh's careers site.

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