Senior Manager, Performance Creative Strategy

HelloFresh·Brooklyn, New York, United States·Posted 4 November 2026

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About the role

HelloFresh is seeking an entrepreneurial, strategic and analytical Senior Creative Strategy Manager to join our Performance and Innovation team. Our Performance and Innovation team is an entrepreneurial creative studio that delivers a high volume of creative for our growth partners. You’ll enjoy finding creative solutions that drive performance across paid digital channels, including Meta, TikTok, YouTube and Google. This is a player-coach role: you’ll set the strategic direction for content while also getting into the work yourself, concepting and reviewing content in close partnership with Copy, Video & Photo Production and Art Direction. You’ll bring strong taste and platform fluency, embrace emerging tools to expand what’s creatively possible, and scale what works. What you’ll do Lead overall creative strategy across brands, with a strong focus on paid social content Oversee and lead a team of copywriters, strategy managers, designers and art directors, driving faster, sharper strategic oversight Partner with Growth paid social managers and channel owners, and with GM teams, to translate growth briefs into briefs that drive conversions on paid channels Partner with brand…

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