Head of Video (all genders)

HelloFresh·Berlin, Berlin, Germany·Posted 3 November 2026

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About the role

The role As Head of Video, Berlin, you will shape how HelloFresh makes video for our international markets: the paid social engine, organic social, and our long-form YouTube content. Building and managing the team and systems behind all of it. You will lead the Berlin video team, including our international XPod, our fast and experimental content engine. Paid social is our biggest growth lever and the largest part of this role, but we do not want to lose the rest. Organic, long-form and brand storytelling all matter, and a strong Head of Video makes them work together. Whilst the scope is on our International market, we actively seek greater global collaboration. HelloFresh is at a pivotal moment of transformation. We are moving towards a modular, global content system, bringing AI-assisted workflows into how we plan, shoot and edit, and balancing centralised brand standards with local market needs. Berlin makes content for up to 14 markets that each need localisation, translation and cultural care, with local market teams who have a say on what ships. Our international XPod is a younger team than its New York counterpart, and part of your job is to bring it to the same standard,…

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