Director of Engineering, Communications

HelloFresh·Berlin, Berlin, Germany·Posted 3 November 2026

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About the role

The Communications Tribe The Communications Tribe is part of HelloFresh's Growth Alliance. Our mission is to enable a highly personalised, automated CRM communication ecosystem that prioritises user-centric engagement across our owned channels: email, push, SMS, in-app and embedded. The problems we are solving: How anyone with a good reason to speak to customers can do it safely and in minutes. How we make sure every customer gets the right message, at the right moment, through the right channel, so that our communication is truly personal. How we move to an autonomous, self-optimising system that continuously learns from every past interaction and gets better with each send. How we make sure we can reach our customers in their preferred channels. Our vision is to decentralise how HelloFresh talks to people across the whole relationship with us: prospects, subscribers and those who have left. Setting up and steering communications stops being the job of a small group of specialists and becomes something teams across the business can do safely, on top of tools and an intelligence layer that we build and that learn from every send. That loop reaches beyond CRM, so the customer…

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