Senior Product Marketing Manager

HelloFresh·Sydney, New South Wales, Australia·Posted 30 October 2026

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About the role

Job Description As the Senior Product Marketing Manager, you will lead the planning and delivery of how we launch, merchandise, and showcase our products across Australia and New Zealand. Sitting at the intersection of Product Strategy, Brand Marketing, and Global Product Marketing, you will translate customer insights, product innovations, and commercial priorities into compelling storytelling and high-impact marketing activity. This role is based in Chippendale, Sydney and reports to the Director of Brand Marketing ANZ. You will... Lead the development and end-to-end execution of go-to-market plans for priority product launches, new propositions, and major business initiatives across Australia and New Zealand. Own the integrated merchandising calendar and optimise product presentation across key touchpoints, including our app, web, menu UX, and CRM channels. Develop clear creative briefs and messaging frameworks, partnering closely with Brand Marketing, Global Creative, Editorial, and Digital Operations teams to ensure consistent storytelling. Integrate product priorities into key brand campaigns, partnerships, and seasonal marketing moments. Collaborate with Digital Operations…

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