B2C Acquisition Marketing Manager

Betterment·Betterment HQ - New York City·Posted 5 October 2026

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About the role

About Betterment Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days/ week in-office, with no required office days during the summer and winter holidays). About the Role Betterment’s mission is to empower people to build wealth with confidence and ease. We're a trusted home for investing, saving, and retirement for the long term — more than 1 million customers trust us to put their money to work and we manage $65B+ of their wealth. Our Acquisition Marketing team introduces prospective retail customers to the products behind that promise: automated investing that lets people build wealth without the busywork, and tax-saving technology that works in the background. Guided by our passion for this mission, we get excited about working together — across marketing channels — on new, innovative ways…

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