Senior Product Manager, Marketing Enablement

Betterment·Betterment HQ - New York City·Posted 29 September 2026

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About the role

About Betterment Betterment is a leading, technology-driven financial services company that offers investing, savings and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We're headquartered in NYC and offer hybrid NY-based positions (four days/week in-office, with no required office days during the summer and winter holidays). About the Role Marketing Enablement is a newly formed squad that owns the systems and surfaces Marketing uses to reach and reward customers. The team's domain spans Betterment's promotions and offers framework (referrals, acquisition and tenured offers, promo codes, and the enrollment and redemption mechanics behind them), customer messaging and in-app content, marketing analytics and attribution, internal marketing ops tooling, and the technical foundation of our public website. As the Senior Product Manager for Marketing Enablement, you'll own the roadmap for this new team and help shape how it operates from the ground up. You'll partner…

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