Manager, B2B Marketing

Betterment·Betterment HQ - New York City·Posted 25 June 2026

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About the role

About Betterment Betterment is a leading, technology-driven financial services company that offers investing, savings, and retirement solutions for retail investors and investment advisors, as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses. Our team is passionate about our mission, to empower people to build wealth with confidence and ease. We’re headquartered in NYC and offer hybrid NY-based positions (four days / week in-office, with no required office days during the summer and winter holidays). About the Role: Betterment is seeking an experienced B2B Marketing Manager to support demand generation efforts for our 401(k) sales organization. This individual contributor will help plan, execute and optimize integrated programs that build qualified pipeline for our 401(k) line of business, spanning nurture and lifecycle marketing, partnerships and co-marketing, paid media, ABM, and campaign execution. This role is ideal for a hands-on B2B demand generation marketer with a strong paid media background and communication skills who is comfortable working across channels, building relationships with external partners, and translating…

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