Customer Marketing Senior Manager, CRM Performance

FanDuel·New York City·Posted 28 October 2026

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About the role

THE POSITION Our roster has an opening with your name on it FanDuel is looking for a Senior Manager, CRM Performance to lead a new capability within Customer Marketing focused on making our Sportsbook customer communications more effective, personalized, and commercially impactful. This role sits at the intersection of lifecycle marketing, customer behavior, data, and communications—owning how we understand and optimize the customer performance journey across every message and channel. You will lead a team and partner closely with Lifecycle, Loyalty, Strategic Campaigns, CRM Operations, Data Science, Experimentation, Analytics, Product, Martech, Creative, and other cross-functional teams to ensure we deliver the right message to the right customer at the right time. This is a strategic leadership role for a CRM marketer who understands the scale and complexity of a business like FanDuel and can turn that complexity into smarter customer experiences and stronger business outcomes. THE GAME PLAN Everyone on our team has a part to play Own the strategy for CRM Performance across Sportsbook, establishing the framework for how communications should be planned, prioritized, measured,…

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