Senior Principal Demand Generation - Expansion
ZoomInfo Technologies LLC·Waltham, Massachusetts, United States·Posted 4 November 2026
About the role
ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen fast. ZoomInfo is hiring a Senior Principal, Demand Generation to own demand strategy for our existing business, selling to sales, operations, and marketing leaders. This is a value-driven role—not a lead-volume role. You’ll build integrated, multi-channel campaigns around what buyers care about, with LinkedIn Ads as a core channel for reaching and engaging the right audiences. You’ll bring Sales, RevOps, Content, Product Marketing, and Website teams together around one plan. When the business commits to a growth target, you’ll translate it into a demand strategy the R&G team can execute—and own the qualified pipeline and revenue outcomes. What You’ll Do Own the demand plan and pipeline number for existing business. Set strategy for our sales, operations, and marketing personas, and carry the qualified pipeline and revenue targets. Lead volume alone…
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