Lifecycle Marketing Lead

Cognition·San Francisco·Posted 10 November 2026

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About the role

WE ARE AN APPLIED AI LAB BUILDING END-TO-END SOFTWARE AGENTS. We're the makers of Devin, the first AI software engineer. Our team is extremely talent-dense. Among our founding team, we have world-class competitive programmers, former founders, and leaders from companies at the cutting edge of AI including Scale AI, Palantir, Cursor, Waymo, Tesla, Lunchclub, Modal, Google DeepMind, and Nuro. Building Devin is just the first step—our hardest challenges still lie ahead. If you’re excited to solve some of the world’s biggest problems and build AI that can reason on real-world tasks, apply to join us. ABOUT THE ROLE This role owns the self-serve experience after signup: onboarding, activation, upgrades and win-back, across email and the product. The job is to get more new users to a first useful result with Devin, and more of them onto a paid plan. ROLE MISSION You'll map the self-serve funnel, find where people drop off, and run the experiments that fix it. Some fixes are emails. Many are changes to the product itself, built with product and growth engineering, and you'll decide which is which. Every improvement applies to each signup that comes after it. WHAT…

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