Brand Marketing Lead

WHOOP·Boston, MA·Posted 14 October 2026

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About the role

BRAND MARKETING LEAD At WHOOP, we're on a mission to unlock and inspire performance for life. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. WHOOP is seeking a Brand Marketing Lead to drive high-impact marketing initiatives that bring product innovation to life, with a particular focus on health and longevity. In this role, you will translate product and brand strategy into compelling, integrated marketing campaigns that build consumer understanding, strengthen brand relevance, and drive measurable business results. You will help shape how WHOOP connects with consumers around some of the most important opportunities in health, wellness, and human performance. As a key member of the Brand Marketing team, you will own initiatives from planning through execution, working closely with Product, Creative, Performance Marketing, Brand Media, Communications, and other cross-functional partners. You thrive in fast-paced environments, bring structure to ambiguity, and know how to turn ambitious ideas into exceptional marketing. The ideal candidate is a strategic thinker and hands-on operator who moves quickly, exercises…

This is a summary of the advert. The full description and the application are on WHOOP's careers site.

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