Growth Marketing Lead, Marketplace

Wonderschool·San Francisco·Posted 3 November 2026

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About the role

About Wonderschool Wonderschool is a marketplace connecting families with high-quality early childhood education providers. We help educators launch and grow childcare programs, and we help parents find the right care for their kids. We are hiring a marketing leader to own growth on both sides of that marketplace. The Role You will own acquisition for both sides of our marketplace: parents and providers. On the parent side, that means performance marketing, conversion optimization, and AI-powered personalization. On the provider side, it means grassroots recruiting: weekend events, community outreach, and social campaigns that get educators excited to join. This is a hands-on role for someone who can run a Saturday morning event for moms and then go deep on funnel analytics Monday morning. What You'll Do Parent growth Own the parent acquisition funnel: paid ads, landing pages, and on-platform conversion. You will be moving things around on the website constantly to improve conversion rates. Use AI tools to personalize and scale the parent experience, from ad creative to lifecycle messaging. Understand the demographics of the families we serve and tailor messaging by community,…

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