Lifecycle Marketing Principal, Consumer Growth & Experience

Upside·NYC·Remote·Posted 30 October 2026

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About the role

Meet Upside: We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail—profit measurement, attribution, and incrementality—to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We’ve helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives. The Impact You'll Make As the Lifecycle Marketing Principal, Consumer Growth & Experience, you'll be responsible for the growth of Upside’s automated, full-funnel consumer lifecycle engine that isn't tied to a single merchant bet. You'll build and scale onboarding, habituation, and referral/advocacy programs that compound across every vertical (fuel, grocery, restaurant, and more), and you'll be lifecycle's hands-on partner to our product and product marketing teams as we turn our consumer facing surfaces,…

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