Global Head of Creative Strategy, Paid Social

HelloFresh·New York, NY, United States·Posted 12 November 2026

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About the role

HelloFresh’s paid social engine is being rebuilt around one principle: creative is now the largest performance lever across every channel we run. This role leads that workflow globally. You own creative strategy across Meta, TikTok, YouTube, for HF entities and brands (HelloFresh, Factor, Green Chef, EveryPlate, YouFoodz), turning customer insights and performance data into the ideas that help people discover and choose our products. This is a hands-on builder role. You set the global creative strategy and direction, and oversee your team’s execution against the plans: reviewing briefs, building the volume plan and global playbook, owning content localization, and building the content pipelines for new channels. You will also hire and lead the strategists who execute day to day. You don’t run paid media. You bring a portfolio of performance creative that has won at scale, business sense to connect creative choices to customer behavior, and the ownership mindset to move fast and decide with imperfect information. You will… Global creative strategy: Set the paid social creative strategy and testing roadmap across all markets and channels, ensuring creative drives both business…

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