Associate, Strategy & Corporate Development

Tonal·New York, NY·Remote·Posted 2 November 2026

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About the role

Overview Tonal is looking for a passionate, fitness-minded Associate to join our Strategy & Corporate Development team. This role sits at the intersection of long-term strategic planning, partnerships, and high-priority business analysis. You'll work directly with senior leadership and on initiatives that shape the direction of the company, from market expansion and competitive positioning to partnership evaluation and new business opportunities. The ideal candidate is a strong, independent, strategic thinker, highly analytical, a great team player, and comfortable operating with a great work ethic. This is a high-visibility, high-impact role for someone who thrives in ambiguity, moves quickly, and wants to go deep on the business. What You Will Do Strategic Planning & Market Analysis - Assist in data- and research-driven strategic initiatives to develop Tonal's short- and long-term strategy. - Synthesize and analyze quantitative and qualitative research and data sets into insights, hypotheses, implications, and recommendations. - Conduct market and competitive research across consumer hardware, fitness, wellness, and adjacent tech, to inform executive-level strategy…

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