Senior Retail Marketing & Retail Partnerships Manager

About the role

OVERVIEW The Senior Manager, Retail Marketing & Retail Partnerships owns retail marketing end to end across Tonal's owned and operated stores and our retail partner locations — a footprint of roughly 130 doors. Reporting directly to the Senior Director of Retail, this role is the bridge between Tonal's brand vision and the retail floor experience. This is a build role. Corporate and field communications do not exist as a program today, and this person will create them: the cadence, the channels, and the content that keep every team selling Tonal aligned. Alongside that, they will own the retail marketing calendar and channel plan, the in-store experience, and the corporate-level relationship with our retail partners. If you want to own a function rather than run a calendar, this is that role. WHAT YOU WILL DO RETAIL MARKETING STRATEGY & CHANNEL PLANNING - Own the annual and quarterly retail marketing calendar across owned and operated stores and retail partner locations - Set the retail channel plan — what runs where, when, and why — aligned to key sales periods, product launches, and brand moments - Provide retail channel input to the Marketing team on creative,…

This is a summary of the advert. The full description and the application are on Tonal's careers site.

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