Driver Growth Marketing Principal
Via·New York City·Posted 29 October 2026
About the role
Via is using technology to transform transportation around the world. From changing a single person’s daily commute to reducing humanity’s collective environmental footprint — we’ve got huge goals. As a Driver Growth Marketing Principal , you will lead top-of-funnel driver acquisition and sourcing strategies across North America. Bridging performance marketing, local brand presence, and community engagement, you will own candidate sourcing from awareness through initial application. You will champion recruiting safe, exceptional driver partners who serve as true brand and community ambassadors, helping expand accessible transit throughout North America. What You’ll Do: Drive Data-Driven Sourcing & Spend Allocation: Own multi-market driver acquisition budgets across paid digital (Meta, Google, Programmatic), hyper-local media (OOH, direct mail, radio), and community channels. Continuously monitor data-driven KPIs to scale applicant volume while aggressively reducing Cost Per Applicant (CPA) and Cost Per Hire (CPH). Recruit Safe, High-Quality Community Ambassadors: Craft performance marketing positioning, messaging, and sourcing tactics specifically tailored to identify, attract,…
This is a summary of the advert. The full description and the application are on Via's careers site.
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